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Fabrizio Plessi The seas of the world Tribute to Zaha Hadid

by Alain Chivilò

© Alain Chivilò


The work of the artist Fabrizio Plessi commissioned by the Generali Group at the Generali Tower, also known as Hadid Tower or Lo Storto, was made official and presented in Milan.
In the CityLife Shopping District area, the Generali Tower is the symbol of a financial Milan that grows within an area such as the former Milan Fair. Opened since 15 October 2017, it is the headquarters of one of the largest global insurance and asset management providers.
Fabrizio Plessi (Reggio Emilia 3/4/1940) is one of the most famous Italian artists recognized all over the world. His artistic path consists in creating and inventing projects, beyond their feasibility, through contamination between the material and the iridescent technology. As a Renaissance man he tirelessly creates in a very simple and natural way.
The Generali Group commissioned him the first monumental-scale video sculpture ever conceived by Plessi himself in order to be exhibited and shared. The title of the work “The seas of the world – Tribute to Zaha Hadid” already combines the creative approaches that Plessi had: the tribute to the host place and environmental sustainability.
As indicated by Plessi, “the eye that flows ceaselessly within the architectural spaces designed by Zaha Hadid”, simplifies how he himself took notes on the dynamism that the Egyptian architect and his studio have determined at the Tower among asymmetries, discontinuities and changes of lines and visions. Starting from this, the Master gives greater strength by inserting a digital water symbolizing the Seas and Oceans of planet Earth.
Therefore, a synergy that from the depths is externalized in a dialogue with the host space, or rather as in the words of Fabrizio Plessi himself: “Created specifically for Generali, these Seas of the World emerge from the ancestral darkness of the abyss. Thanks to new digital technologies, they cast a harmonious light on the large space that contains them. Blue, liquid signals and signs, evoking remote riptides and waves, blend and intertwine in the ethereal spatiality of the surrounding space. Zaha Hadid’s architecture dialogues in perfect harmony with the artwork which magically becomes fluid, mobile liquid and light, almost losing its solidity and, as if by a miracle, taking to the skies”.
Apparently different languages ​​and visual codes, born from the will of a company and sumptuously interpreted by Plessi, create a sharing along the video sculpture that becomes usable by the community.
Presented on June 7, it also represents an ideal bridge with the World Ocean Day held on June 8.
The installation has been placed in the main hall on the ground floor of the Generali Tower and it is visible until 20 June 2022.

by Alain Chivilò